The UC digital adoption
We make onboarding seamless and resource-free
iTEL helps MSPs, VARs, resellers and UC providers make customer onboarding simpler, more consistent and more valuable.
We combine deep UC experience with white label digital adoption technology, helping partners improve feature adoption, reduce support pressure and lower the risk of churn.
"We deliver digital professional services at scale, the equivalent of a professional services person in that customer's environment for an hour, except we do it digitally, repeatedly, and at a fraction of the cost."
Mark Henshall, Company Chair
We build better
Our iTEL Digital Assistant gives UC customers guided support from the moment they start using their platform because the onboarding experience sits within the platform itself.
We help end-users complete setup, understand key features and get answers when they need them, all without relying on manual walkthroughs from partners or repeated support calls.
For our partners, it creates a scalable way to deliver better onboarding, stronger adoption and a more consistent customer experience across every deployment.
Experience built over
iTEL started life in 1993 and has worked closely with Unified Communications vendors, service providers and channel partners ever since. Over that time, iTEL has provided training and adoption solutions to more than 100,000 companies, helping them get more value from their UC investment.
Since then, the challenge has changed, but our goal has stayed the same: help the Channel improve digital adoption at scale.
Customers need to understand, use and value the platforms they buy. Partners need a practical way to make that happen without adding more manual onboarding time, more support pressure or more cost.
Today, iTEL brings over three decades of experience into the iTEL Digital Assistant, giving partners a white labelled, resource-light method to guide customers from first login through to long term feature adoption while simultaneously boosting the customer experience, maximising margins and minimising the risk of churn.
Led by people who understand
iTEL is led by a team with experience across UC, finance, operations, consulting and partner relationships.
James Buxton
Managing Director
James joined iTEL as Managing Director in 2018. In addition to running the business, he leads relationships with vendors and solution providers. He spent the previous 16 years at KPMG, working within audit and restructuring before being made a director in KPMG’s Northern Enterprise Consulting team. Here, he supported clients with services ranging from strategic reviews to operational improvements and supply chain management. James is a Fellow of the Institute of Chartered Accountants and holds an MBA from London Business School.
Oli Ney
Finance Director
Oli joined iTEL as Finance Director in December 2024, and leads the Finance and Operations teams. With extensive experience in high-growth entrepreneurial businesses, he brings a track record of driving financial and operational value for shareholders. He qualified as a chartered accountant at Deloitte in 2012, and spent a number of years at E&Y in Transaction Advisory, before moving into industry, giving him a broad range of experience in businesses of all scales.
Edward Jones
Head of Content
Ed joined iTEL in 2000 and has advanced through various roles, starting as a Technical Trainer, then moving on to Project Coordinator and later serving as Technical Content Manager. His ability to adapt to the changing landscape of Unified Communications, combined with his technical expertise, led to his promotion to Head of Content in September 2024.
Andrew Rogers
Head of Development
Andrew assumed his role as Head of Development at iTEL in 2023, carrying with him a rich technical background from his time as a development manager and software developer. His career, however, began in academia where he spent a significant 10-year period sharing his knowledge as a college lecturer and teacher. Andrew uses both his technical skills and enduring dedication to education to drive the development of our ucSKILLS platform.
Mark Henshall
Company Chair
iTEL co-founder Mark has now handed over the baton of day-to-day operations to a new management team, but remains closely connected with the business as company Chair. Before the birth of iTEL, Mark did an apprenticeship in the nuclear industry followed by a degree in Control Engineering. He then spent 10 years selling telecoms peripherals in the heady post privatisation 1980s.
Debbie Dunn
Non-executive director
Following almost 30 years at the sharp end for iTEL, co-founder Debbie retains a key advisory role as a non-executive director. Over the years, she has managed almost every aspect of the business, from sales manager to content development and technical support. Her final role was in operations, streamlining processes and creating a successful support team taking customers from order to adoption. Prior to iTEL, she worked in the computer industry and then moved into account management for BT, where her clients included the NHS.
We’re trusted to improve
iTEL helps partners deliver a better customer experience from the first login, with guided support that improves adoption and reduces pressure on service teams.
Proven in
The iTEL Digital Assistant is already supporting large scale UC adoption, helping customers get more value from their platform while giving partners a stronger onboarding and retention story.
case study
Supporting guided UC adoption at scale, with customer onboarding data showing the commercial impact of better engagement and feature adoption.
case study
iTEL have created bespoke white labelled partner enablement content and successfully onboarded dozens of Evolve IP partners ensuring improved product knowledge and increasing customer sales with reduced support calls.
The impact of better
Better onboarding does more than improve the customer experience. It protects revenue, reduces support demand and helps customers realise the value of the UC platform they have already chosen.
Up to 50%
Reduction in the risk of customer churn when using our automated onboarding.
0 resources needed
Everything’s automated and online, so your team aren’t pulled away from projects.
Day one
Guided support from the moment customers start using their UC platform.
No platform code required
The iTEL Digital Assistant Web Extension provides a faster route to deployment.
White label
Partners keep ownership of the customer relationship and brand experience.
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Ready to improve UC adoption and
Give your customers a better UC experience, reduce onboarding effort and protect long term revenue with the iTEL Digital Assistant.